In the enforcement of intellectual property rights in Vietnam, one of the most persistent challenges for rights holders has been the difficulty of proving actual damages arising from infringing acts. Nevertheless, recent amendments to the law have significantly alleviated this burden, strengthening the legal framework for the protection and enforcement of intellectual property rights.

In the era of booming e-commerce and social media, platforms such as Shopee, TikTok, and Facebook have become key business channels. However, they are also hotspots for intellectual property (IP) infringement.

In the context of rapidly growing e-commerce, online business activities, and digital brand promotion, trademark infringement in Vietnam has become increasingly widespread, sophisticated, and difficult to control. Common violations today include trademark counterfeiting, use of confusingly similar signs, imitation of product packaging, online sales of infringing goods on e-commerce platforms, and unauthorized use of trademarks in advertising, websites, and social media.For businesses, a trademark is not merely a sign distinguishing goods or services, but also a valuable commercial asset closely associated with reputation, market share, and brand value. Therefore, timely enforcement against trademark infringement plays a critical role in protecting legitimate rights and maintaining competitive advantages in the marketplace.